There are a growing number of vehicle subscription services in South Florida that allow consumers to always have a new luxury car to drive without the burden of paying for insurance or repairs.
Dream of driving a Maserati or Porsche, perhaps to your high school reunion? Maybe you’re a winter resident in South Florida who wants a luxury car for a few months. Or perhaps you just want different wheels every week.
Today, there is an option that doesn’t involve buying or leasing. Vehicle subscription services have rolled into South Florida, bringing with them the chance to try high-end cars and trucks without the burden of buying insurance, scheduling maintenance visits or paying for repairs. Available through entrepreneurial startups, dealerships and manufacturers, they allow subscribers to turn in vehicles for a new one every week, month or year, depending on the subscription service.
Harris Glaser, 34, owner of Midnight Express Powerboats in Miami, said he gets bored driving the same car every day. “One day, I want to drive a BMW-M5 and the next, say, I want an SUV,” he said.
So for the past nine months, he has been a member of the Delray-Beach-based Revolve luxury car subscription service.
Revolve members can drive a luxury car such as an Audi or Porsche for $2,300 a month, plus a one-time $500 membership fee. Like a Netflix queue, a member can add vehicles to Revolve’s virtual garage and, when available, the car is delivered to the home or office.
Vehicles can be driven up to 2,000 miles a month under the subscription, and insurance is included.
Revolve has curated a collection of 2017 and 2018 luxury cars, either owned or from a dealer partner, that includes a Range Rover Sport SVR, Audi RS7, Porsche 911 Carrera, Mercedes-AMG GT and BMW X6.
The company has “under 100” members but is growing rapidly, according to CEO Asoka Veeravagu, who co-founded Revolve last year with Scott Blando, chief operating officer.
He said some Revolve customers like to try cars they’re not ready to buy, such as the electric Tesla Model X SUV and Model S sedan, or the new Acura NSX, a $200,000 car.
“People like variety on their terms and not have it dictated to them,” said Veeravagu.
Glaser said the subscription saves him money because “historically, I would keep a car six to 12 months and take a big financial hit” when trading it in.
Consumers say they like trying new cars and not being stuck with a car they don’t like to drive.
“There are cars I don’t like very much. I call them up and say, ‘The car isn’t for me,’” said Revolve subscriber Dr. David Feldbaum, a vascular surgeon in Pembroke Pines. “They’ll come and switch it out.”
He became an early member of Revolve, he said, because he needs different cars for his lifestyle. Sometimes, it’s an SUV to transport his 10-year-old twin boys and other times it’s a sporty car for the weekend.
Feldbaum said he values his time and likes the convenience of the car being delivered to his home or office. When he had a “fender bender,” Revolve simply came to pick up the car and bring him another, he said. “I didn’t get penalized.”